War on Drugs: The Famous TV Ad That Lied to America

The fried-egg ad that defined the War on Drugs was built by a marketing firm, not a doctor, and the science behind it was thinner than the slogan.

Lies We Bought traces how a single 1987 commercial turned drug fear into federal policy, who kept the budget flowing for a decade, and why the campaign worked long after the data stopped backing it up. It's a story about advertising as propaganda, and about a slogan so effective nobody thought to ask if it was true.

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