The She Suite: Leading Through Craft, Not Climbing the Ladder with Michelle Urwin

<p>Welcome to the very first episode of The She Suite, a new podcast series from Life In Digital spotlighting inspiring female leaders and their journeys to being a CMO.</p><p>In this debut episode, Sonia Atwal is joined by Michelle Urwin, CMO at Skai, for a candid conversation on career growth, modern marketing leadership, and the evolving role of today’s CMO.</p><p>Michelle reflects on her journey across agency and client-side roles, the experiences that shaped her leadership style, and why she never set out with the ambition of becoming a CMO. Together, they discuss the growing commercial pressures facing marketers, balancing short-term performance with long-term brand transformation, and how AI is reshaping creativity within the industry.</p><p>Michelle also shares her thoughts on mentorship, the key traits needed to succeed in leadership, and advice for marketers who are driven by a passion for the craft rather than chasing titles.</p><p>If you work in marketing, digital, media, or leadership, this is an episode packed with valuable insight and perspective you won’t want to miss.</p><p></p>