Lighting For Profits

← Lighting For Profits28 jul · 1 u 14 min

Ep #252 - Greg Matthews - Less Light, More Impact

Ep #252 - Greg Matthews - Less Light, More Impact28 jul1 u 14 min

What separates ordinary outdoor lighting from breathtaking nighttime design? In this episode, Greg Matthews, Founder and CEO of Luxury Illumination, shares why exceptional landscape lighting is about strategy—not simply adding more fixtures. Discover how a design-first mindset transforms luxury homes into unforgettable nighttime experiences, why sometimes less light creates a greater impact, and what it takes to raise the standard in the landscape lighting industry. Whether you're a contractor, designer, or homeowner, this conversation will change the way you think about outdoor lighting.