Sally Hajjar: The Truth Behind Influencers, Celebrity Management & Personal Branding

<p>What really happens behind the scenes of influencer marketing?</p><p></p><p>In this episode, Luca Allam sits down with Sally Hajjar, Managing Partner at Hugh Management, to explore the world of celebrity management, influencer marketing, public relations, entrepreneurship, and personal branding.</p><p></p><p>Sally shares how successful creators are built, why authenticity beats follower count, the responsibilities influencers carry, and how social media continues to reshape business, marketing, and society.</p><p></p><p>A must-listen for entrepreneurs, marketers, content creators, PR professionals, and anyone interested in the future of the creator economy.</p>