#340 - Scaling to 36 Airbnbs Using This ROI-First Design Strategy - Bri West

In this episode of Living Off Rentals, we are joined by Bri West, founder of Somerled Designs and a real estate investor with 36 short-term rental properties of her own.

Bri started investing in short-term rentals in 2020 and used her background in marketing to approach design from a different angle. Instead of designing a property based on personal preferences, she focuses on the target guest, the market, and the return on investment (ROI).

Listen as Bri explains how she uses data to choose amenities, set design budgets, and create short-term rentals that stand out. Enjoy the show!

Key Takeaways:

[00:00] Introducing Bri West and her background

[02:47] How Bri got started in short-term rentals and Somerled

[05:24] Using strategy and marketing before design

[07:25] Using data to build an ROI-focused design strategy

[09:39] Provide experience to charge premium rates

[11:56] Bri's strategy for market selection

[14:37] How Somerled is different from a typical design firm

[17:57] The amenity strategy explained