Should Consumers Know Where Their Beef Comes From? - Lonesome Report - 8/14/26

Jim Mundorf and Shad Sullivan talk with Bill Bullard, who might possibly be the most informed person alive on the subject of country of origin labeling on beef. They also give their own opinions and give a recap of their interview with Secretary Rollins and Administrator Loeffler.

0:00 Intro

3:16 Bill's MCOOL experience

6:06 Where is MCOOL now

9:23 MCOOL opponents

13:40 Impacts on pricing

16:50 Labeling cattle that spend time in more than one country

19:38 Processing U.S. born meat and importing it back to U.S.

21:38 Mandatory EID tags vs. Mandatory Country of Origin Labels

23:59 MCOOL in other countries

24:40 Labeling ground beef from multiple countries

26:40 Cleaning packing plants argument