Keeping Desire Alive Through Pregnancy, Grief & Big Life Changes with LBDO Founder Rachel Baker

<p>We grow up believing desire is supposed to arrive on its own — instant, spontaneous, the way it looks in the movies. So when it doesn't, we quietly wonder what's wrong with us.</p><p>This week, I sit down with <strong>Rachel Baker</strong>, founder of the Australian sexual wellness brand <a href="https://us.lbdo.com/discount/LUST15" target="_blank" rel="ugc noopener noreferrer"><strong>LBDO</strong></a>, to take that myth apart. Rachel started LBDO after a fluorescent-lit sex-shop experience left her thinking <em>there has to be a better way</em> — and after losing her mother and leaving a career at L'Oréal, she built it.</p><p>We get into the difference between spontaneous and responsive desire (and why "I'm never in the mood" almost never means something is broken), the brakes and accelerators that quietly run your libido, and why the "I'm addicted to my vibrator" fear is a myth. We also talk honestly about libido in pregnancy and grief, how to actually talk to a partner about sex, the censorship battles facing women's pleasure online, and why the most beautiful thing you can do is stop hiding it in a drawer.</p><p>Whether your desire has gone quiet or you just want to understand your body better, this one will leave you feeling a lot less alone — and a lot less broken.</p><p><strong>Explore LBDO at </strong><a href="https://us.lbdo.com/discount/LUST15" target="_blank" rel="ugc noopener noreferrer"><strong>lbdo.com</strong></a><strong> — use code LUST15 for 15% off.</strong></p><p><br /></p><p>Chapters:</p><p>00:00 Intro</p><p>00:40 Why sex shops are built to embarrass you</p><p>01:20 The first-vibrator story that sparked a brand</p><p>03:46 Fear-based vs pleasure-based sex education</p><p>06:41 Losing her mom &amp; building a "safe space"</p><p>07:17 How to actually talk to kids about sex</p><p>09:29 The L'Oréal insight behind LBDO</p><p>10:46 Launching a sexual wellness brand in lockdown</p><p>16:18 Who's really buying (teens to women in their 70s)</p><p>17:15 The customer review that brought Rachel to tears</p><p>18:14 Why communication is lubrication</p><p>19:17 Where does libido go in pregnancy?</p><p>20:17 Responsive vs spontaneous desire (you're not broken)</p><p>21:35 Brakes &amp; accelerators: the dual control model</p><p>23:50 Turn-ons, turn-offs &amp; why stress kills desire</p><p>26:20 The clitoris, anatomy &amp; designing for pleasure</p><p>27:52 Why Rush took 3 years to design</p><p>29:09 The hotel housekeeping story</p><p>30:32 Will a suction toy desensitize you?</p><p>32:02 The "vibrator addiction" myth, debunked</p><p>33:57 Vibrator vs suction toy: the real difference</p><p>35:50 Bringing toys into a relationship</p><p>37:30 Selfridges, Bloomingdale's &amp; pinch-me moments</p><p>39:11 The censorship war on women's pleasure</p><p>41:27 Viagra is fine, but "clitoris" gets flagged?</p><p>42:40 Keeping desire alive while working with your husband</p><p>45:33 Pregnancy, pelvic floor &amp; getting honest</p><p>47:05 An orgasm a day: the health benefits of pleasure<br />⸻</p><p>Lust in Translation Podcast</p><p>Subscribe to our newsletter for exclusive insights: ⁠lustintranslation.com ⁠</p><p>Follow us on Instagram: https://www.instagram.com/lustintranslationpod/ ⁠</p><p>Follow Natassia on on Instagram: https://www.instagram.com/natassiamiller/⁠ </p>