
← Lyca XTRA19 aug · 1 min
British Asian Trust Showcase I Reveal Trailer I S1
18.8 Million Lives Impacted, But Where Did It All Begin?
The British Asian Trust’s journey began with its first major fundraising event, a rain-soaked India vs Pakistan cricket match in Glasgow in 2006. Today, it has reached 18.8 million people across South Asia.
In this episode, Deep Rajah speaks to Hitan Mehta OBE, CEO of the British Asian Trust, about the organisation’s work across education, mental health, livelihoods and child protection, and how partnerships help turn ideas into lasting impact.
From its royal origins to major fundraising events and celebrity support from stars including Mahira Khan, Katy Perry and Abhishek Bachchan, Hitan shares the story behind the Trust and what it takes to create change at scale.
🎙️ Trailer out now. Stay tuned for the full episode.