The Shift That's Making Lighting a Real Business: Where Manufacturers team up with integrators...

What happens when custom integrators stop dabbling in lighting and start building entire divisions around it—and why is this the fastest-growing category in luxury residential technology today?

In this episode of LytePOD, host Sam Koerbel sits down with Rob Doherty

Listen now to discover why lighting isn't just another subsystem—it's the experience that brings everything else to life.

❤️ Big appreciation for the partners who support this work and trust the vision. They believe in thoughtful conversations, strong community, and letting designers' voices lead. Grateful to build this together.

1️⃣ Lucetta CI - https://lucettaci.com

Chapters

00:00:00 Opening: From Four Cans and a Fan to a Purposeful Lighting Business

00:01:28 Sponsor Spotlight: Lucetta CI

00:01:57 The Lighting Division: Why Dabbling Won't Work

00:04:02 LED Evolution: Why Lighting is a Natural Fit for Integrators Now

00:05:12 The Early Adopters: This Was Coming for a Long Time

00:06:07 Project Management Reality: More Than Just Handing Off Fixtures