#052 – Underwear built for Menopause, with Alex Perry, Founder of Alexander Clementine

Alexander Perry is the founder of Alexander Clementine, a women’s health underwear brand creating soft, breathable underwear from seaweed and eucalyptus.

After studying Biochemistry and Biological Chemistry, Alexander went on to work in fashion before founding Alexander Clementine, inspired by his mother Alison’s experience with breast cancer treatment and recovery. The brand continues to innovate in her name and memory.

Alexander Clementine exists to rethink the first layer for women navigating menopause, sensitivity, recovery and everyday discomfort - combining science-led fabric innovation with beautiful, comfort-first design.

Alexander is passionate about opening more honest conversations around women’s health, menopause and the role better materials can play in supporting women’s bodies.

KEY TAKE AWAYS:

00:00 - Introduction to Alex and her journey

02:21 - The evolution of Alexander Clementine

04:16 - Sourcing fabrics and the benefits of eucalyptus

07:01 - Why Icelandic seaweed was chosen

12:14 - The product presentation and customer experience

14:08 - Range of garments and target use

17:09- - Website and shopping experience