Ep 16: Capture consumers attention using physical media with Dino Myers-Lamptey

<p>Want to find out why mail can hold the attention of consumers?  </p><p> </p><p>In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share how mail can ramp up creativity and draw out dwell time to make brands stand out. </p><p> </p><p>Highlights from this episode include:  </p><p> </p><ul><li>Dino’s experience with direct mail  </li></ul><ul><li>The importance of physical media in an increasingly digital world </li></ul><ul><li>The role of mail in helping the consumer on their journey to making a significant spending decision </li></ul><ul><li>Why post-attention matters in marketing </li></ul><p> </p><p>Listen in and find out which audiences are more likely to respond to mail over digital communications.  </p><p> </p><p>00:00 Intro  </p><p>00:41 Welcome to Dino – Why the name “The Barber Shop”?  </p><p>02:16 Dino’s career journey with direct mail in marketing </p><p>05:26: Dino and Rory discuss the need for physical media in a digital-led world </p><p>07:23 What’s the role of mail in complex customer decision making processes? </p><p>10:03 The power of printed catalogues  </p><p>12:26 Post attention: Why long-lasting impressions matter  </p><p>15:32 Rory argues why direct mail can help you target the right audience </p><p>16:44 Dino’s experience creating mail campaigns for charities  </p><p>18:16 Want to find effective mail examples? Look at what’s coming through your door </p><p>19:47 Outro  </p><p> </p><p>Dino Myers-Lamptey is the Founder of The Barber Shop and a strategic leader with over 17 years<u>’</u> in media. His expertise spans communications strategy, digital planning, direct-to-consumer subscription marketing, and ROMI performance.  </p><p>Dino has held senior roles at MullenLowe, the7stars, Mediacom, and more, launching standout campaigns and challenger brands. </p><p> </p><p><strong>Follow Dino. </strong></p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/in/dinosaw/" target="_blank" rel="noreferrer noopener"><u>https://www.linkedin.com/in/dinosaw/</u></a>  </p><p><strong>X</strong> - <a href="https://x.com/thedinosaw" target="_blank" rel="noreferrer noopener"><u>https://x.com/thedinosaw</u></a>  </p><p> </p><p><strong>Follow Rory.  </strong></p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/in/rorysutherland/" target="_blank" rel="noreferrer noopener"><u>https://www.linkedin.com/in/rorysutherland/</u></a> </p><p><strong>X</strong> - <a href="https://x.com/rorysutherland" target="_blank" rel="noreferrer noopener"><u>https://x.com/rorysutherland</u></a> </p><p> </p><p><strong>Watch the full episode here:  </strong></p><p><strong>Website</strong> - <a href="https://www.marketreach.co.uk/mail-unleashed/dino-myers-lamptey-the-barber-shop" target="_blank" rel="noreferrer noopener"><u>https://www.marketreach.co.uk/mail-unleashed/dino-myers-lamptey-the-barber-shop</u></a>  </p><p><strong>YouTube </strong>- <a href="https://youtu.be/ypZ3_mZUxMw" target="_blank" rel="noreferrer noopener"><u>https://youtu.be/ypZ3_mZUxMw</u></a>  </p><p> </p><p>Thinking of including mail in your media mix? Follow us on our socials for more great examples of why mail can have a lasting impact. ⬇️ </p><p> </p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/company/marketreach-from-royal-mail/" target="_blank" rel="noreferrer noopener"><u>https://www.linkedin.com/company/marketreach-from-royal-mail/</u></a>  </p><p><strong>X </strong>- <a href="https://x.com/MarketreachUK" target="_blank" rel="noreferrer noopener"><u>https://x.com/MarketreachUK</u></a>  </p><p><strong>Facebook</strong> - <a href="https://www.facebook.com/p/Marketreach-100057126832884/" target="_blank" rel="noreferrer noopener"><u>https://www.facebook.com/p/Marketreach-100057126832884/</u></a>  </p><p><strong>TikTok</strong> - <a href="https://www.tiktok.com/@marketreachuk" target="_blank" rel="noreferrer noopener"><u>https://www.tiktok.com/@marketre