Solving the Swimsuit Problem With Mivallo: A New Apparel Company For The Mountains and The Oceans That Started With A Frustrating Problem

<p>Join us as we explore the world of creativity, entrepreneurship, and problem-solving with our guest, Matt Murph. We discuss Matt's journey from building web apps to launching a new lifestyle apparel brand called <a href="https://www.instagram.com/mivallo.life/" rel="noopener noreferrer nofollow" target="_blank">Mivallo</a>, and how creativity and determination have driven his success.</p><p>We get started talking about the band “<a href="https://www.youtube.com/watch?v=mipc-JxrhRk&amp;ab_channel=DreamTheater" rel="noopener noreferrer nofollow" target="_blank">Dream Theater</a>” then move to a few significant turning points in Matt’s life, including learning the importance of buying low and selling high when selling candy to classmates.</p><p>We transition into the incredible story of creative iteration that led to the launch of a web app for donations that changed Matt’s life forever, what he learned about the importance of meaningful work vs working for money, and why he is taking on making and sharing Mivallo.</p><p>Why does getting super specific about what problem you’re solving matter so much in business? What do you do if you have an idea and vision for a technology company but you’re not a technical person? Why is picking the right brand name for a product matter so much more than a service? What if you have a brilliant idea that you know will work but you don’t want to tell anyone because you’re worried someone will steal it?</p><p>Check out this episode with Matt Murph for the answers to those and more.</p><p><strong>3 Fun Facts About Matt</strong></p><p>1. He sold roses at popular date spots in high school and started entrepreneurial pursuits at a young age.</p><p>2. He learned to code to build a web app to help churches with online donations which launched a business that doubled in growth for several years in a row until he sold it. You’ll never guess how the idea for this came to him!</p><p>3. He is starting a clothing brand called Mivallo and has his teenage daughters involved in the new venture. The inspiration for Mivallo is the perfect example of the importance of solving a specific problem when starting a new business rather than creating a solution looking for a problem.</p><p>Excited for you to hear this one and please do take a minute to leave a review wherever you watch or listen to Make It. Share It.</p><p>Matt’s Instagram: <a href="https://www.instagram.com/mmurph?igsh=MXF1eWkzNTMwYW80NQ==" rel="noopener noreferrer nofollow" target="_blank">https://www.instagram.com/mmurph</a></p><p>Mivallo Website: <a href="https://www.mivallo.com/password" rel="noopener noreferrer nofollow" target="_blank">https://www.mivallo.com/</a></p><p>Chapters:</p><p><strong>00:00 </strong>Introduction and Getting to Know Matt Murph</p><p><strong>05:17 </strong>Entrepreneurial Habits: Seeing Opportunities and Going for the Lowest Hanging Fruit</p><p><strong>12:57 </strong>The Creation of Easy Tithe: An Online Donation Platform for Churches</p><p><strong>30:03 </strong>Transitioning from Building a Successful Company to Accidental Retirement</p><p><strong>37:32 </strong>Venturing into the Clothing Industry: Innovating Solutions for Women's Bathing Suits</p><p><strong>39:50 </strong>Empowering Mothers and Daughters</p><p><strong>44:36 </strong>Solving the Swimsuit Problem</p><p><strong>46:25 </strong>The Power of Unique Branding</p><p><strong>50:56 </strong>Word-of-Mouth Marketing</p><p><strong>53:28 </strong>Avoiding Trendy Fashion Choices</p><p><strong>56:23 </strong>The Fulfillment of the Journey</p> <br /><br />Get full access to Story Script at <a href="https://kentstudio.substack.com/subscribe?utm_medium=podcast&amp;utm_campaign=CTA_4" rel="noopener noreferrer nofollow">kentstudio.substack.com/subscribe</a>