#132 - The Mental Load Is Real — On Invisible Labour, The Default Parent And The App Built To Fix Family Admin - Therese Wynn-Davies

<p>Why is it always mum who knows what day non-uniform day is?</p><p>Therese is the founder of Hey Ladybird — an AI powered app that turns school emails, WhatsApp messages and permission slips into an organised family calendar. </p><p>She built it because she was living the problem every single day.</p><p>In this episode we talk about the mental load and the invisible labour that falls disproportionately on mothers — from being the default school contact even in two parent households, to the way women's bandwidth quietly gets consumed by unpaid family admin instead of career growth.</p><p>In this episode:<br />→ The story behind Hey Ladybird and how it actually works<br />→ Why mums become the default parent for school and childcare admin even when that was never the plan<br />→ What the mental load is really costing women's careers<br />→ Founder lessons from building parenting tech and raising millions for charity<br />→ How to reframe criticism and use a backhanded compliment as fuel</p><p>For the mother who is holding all the information in her head right now and wondering why it always seems to be her.</p>