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How InMobi Is Reinventing Advertising with AI Agents

How InMobi Is Reinventing Advertising with AI Agents15 jul17 min

What happens when AI agents become media buyers and shopping assistants?

Ari Paparo sits down with Abhay Singhal, Co-Founder and CEO of InMobi Advertising, to discuss the future of agentic advertising, AI-powered commerce, and conversational ad experiences, and how InMobi is preparing for a world where AI makes purchasing decisions.

They also explore Glance's expansion to Samsung TVs, InMobi's acquisition of MobileAction, and how traditional ad tech workflows are being reimagined through AI.

Takeaways:

- Why AI agents will fundamentally change digital advertising

- How InMobi's Agentic Selling Platform works

- The future of conversational advertising

- Glance's expansion to Samsung TVs and AI-powered shopping

- How AI is reshaping the customer journey

- Why advertisers need to move closer to the point of transaction

- What the MobileAction acquisition means for app marketers

- How conversational CTV ads are improving engagement