Microdramas Are a Mega Trend

This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling. 

00:00: Intro

02:35: Microdramas are inexpensive 

05:10: Made for different platforms

11:40: Is the goal for completion or consumption

14:00: Brands as entertainment companies 

16:50: Is it for every brand 

21:00: How is AI being used for this purpose 

 

This episode is brought to you by Paramount Ads Manager. For more information, visit paramountadsmanager.com 

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