Are You Marketing or Actually Selling? with Kate Toon

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Kate Toon to talk about sales, marketing, AI, trust and why human relationships still matter more than ever. Kate has built businesses through SEO, content, community and relationship marketing rather than relying heavily on paid advertising. We talk about why that approach feels increasingly relevant in a market where people are more cautious, more sceptical and increasingly tired of automated marketing. A big part of our ...