Marketing: Global Edition

← Marketing: Global Edition29 mei · 18 min

Dubai: A Destination Brand Bouncing Back

Dubai: A Destination Brand Bouncing Back29 mei18 min

When disaster strikes, what happens to a destination's brand? From tsunamis to nuclear meltdowns to war, Jasmine and Piers ask how cities and countries recover. This week: Dubai, fresh from their own visits, and how the Gulf conflict is reshaping one of the world's most ambitious city brands.