Marketing: Global Edition

← Marketing: Global Edition7 mrt · 22 min

Should Diageo Go All In On Guinness?

Should Diageo Go All In On Guinness?7 mrt22 min

"Should Diageo sell everything else and change its name to Guinness plc?" This headlines in the Irish Times sparked the debate in this week's podcast. Jasmine and Piers discuss the question and look at the reasons for Guinness's growing popularity around the world.