How AI is Changing Tech Marketing with Sam Allen, CEO of Iterable

The best journeys have the most unexpected turns. That’s Sam Allen’s story, and he’s sharing it in this episode of Marketing Vanguard. Tune in as host Jenny Rooney welcomes Sam, CEO of Iterable, to explore how AI is reshaping marketing technology, the future of the CMO role, and why strategic focus beats market-wide expansion for high-growth companies navigating unprecedented transformation.

Sam Allen is the Chief Executive Officer of Iterable, a leading customer engagement platform transforming how enterprises leverage AI-driven personalization at scale. With nearly three decades of experience in technology, including prominent roles at Salesforce, where he managed a $100 million marketing technology budget and served as COO of the global marketing organization, Sam brings deep expertise in enterprise operations, marketing technology infrastructure, and strategic growth. His perspective on balancing human expertise with AI capabilities makes him a valuable figure in the marketing space, especially for senior marketers navigating digital transformation.

What You'll Learn:

How to position your company for a billion-dollar exit by identifying the right market conditionsWhy CMOs should expand their seat at the table rather than pivot rolesThe "Define the Moment" leadership principle and why it’s so important to move decisively How to interrogate AI recommendations using human context and expertiseThe verticalization and focus strategy for scalingWhy the future of knowledge work belongs to practitioners who become experts in AI tools

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