#81 - Biggest Growth Mistake Business Owners Make

Most business owners believe growth comes from spending more on marketing or finding more customers. But what if that’s the biggest mistake you can make? In this episode of The Meaning Business Podcast, Bruce Coudrey and Peter Spinda explore the different ways businesses can grow and why long-term success requires much more than simply increasing sales. From vertical integration and horizontal expansion to diversification, operational efficiency, business acquisitions and Blue Ocean Strategy,...