Live from MeasureCamp New York!

<p>Is MMM the right solution for your company?</p><p><br /></p><p>With seasoned professionals Gabriel Franco (Founder of Cassandra) and TS Kelly (Managing Director at Arima), we go deep into the world of Marketing Mix Modeling (MMM).</p><p><br /></p><p>What does the adoption of MMM look like? What's the role of open-source tools like Meta's Robyn and Google's Meridian? When is MMM the NOT the right solution? What do MMM critics get wrong? And what's in store over the next few years for MMM?</p><p>▶️ <a href="https://youtu.be/9_PUviK9pu0" target="_blank" rel="ugc noopener noreferrer">Watch on YouTube</a></p><p><br /></p><p>00:00 Introduction and Opening Remarks</p><p>00:34 Introduction to Marketing Mix Modeling</p><p>00:55 Current Trends and Sponsors in Marketing Mix Modeling</p><p>01:36 Choosing the Right Marketing Mix Modeling Approach</p><p>02:55 Consultant vs. In-House vs. Open Source</p><p>04:17 Challenges and Success Stories in Marketing Mix Modeling</p><p>08:31 Adoption and Education in Marketing Mix Modeling</p><p>23:20 Future of Marketing Mix Modeling</p><p>30:18 Audience Q&amp;A</p><p>37:10 Conclusion and Closing Remarks</p>