Why These Founders Abandoned Corporate Tech to Build Waterloo Turf Franchise

On this episode of Meet The Franchise, 1851 Franchise Publisher Nick Powills sits down with Tim Lovett, CEO & Co-Owner, and Lance Ingram, Founder & Co-Owner of Waterloo Turf, how they grew an Austin-based turf business into a franchise model that is rapidly expanding to 39 active territories across Texas and beyond.

Founder & Co-Owner Lance Ingram launched Waterloo Turf in 2021 after years of industry experience dating back to 2016, scaling the initial Austin operation and successfully testing multi-unit management in San Antonio with a full-time GM. Seeking a vehicle for national expansion, Lance partnered with Tim Lovett, a former operations executive at a multi-brand home service franchise platform with extensive experience leading brand marketing, franchisee coaching, and systemwide training. Together, they secured seven figures of growth capital prior to launching their franchise program in 2024.

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