Magnolia Soap Franchise Review: Plant-Based Experiential Retail Business Model

On this episode, Nick Powills sits down with Magen Morgan, Founder and CEO of Magnolia Soap & Bath Co. to discuss how she turned her passion for safer, plant-based skincare into a rapidly growing retail concept that sports multiple revenue streams.

Magnolia Soap & Bath Co. currently operates over 50 family-centered locations across 17 states. As part of its national expansion strategy, the brand is targeting high-growth hot markets including Florida, Georgia, Illinois, Kentucky, Louisiana, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas.

Founded in 2016 in New Albany, Mississippi, Magnolia Soap & Bath Co. was created when Morgan set out to formulate plant-based, chemical-free personal care alternatives for her daughter's sensitive skin. From a single 1,200-square-foot storefront, Morgan built the business on ingredient transparency, community connection, and southern warmth. As CEO, she has scaled the concept into a national franchise network.

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