How to use Meta ads to find business bottlenecks with Ellen Hooper

Have you ever wondered why some businesses seem to grow effortlessly while others struggle to get noticed, even when they're incredibly good at what they do?

In this episode, I sit down with executive coach and people leader Ellen Hooper to talk about what really happens when you combine a great offer with clear marketing.

Ellen shares how she built a successful coaching business before ever touching Meta ads, why learning sales and marketing became one of the biggest growth opportunities in her business, and how getting clear on who she helps transformed the way she attracts clients.

We also talk about why so many talented business owners stay hidden, why niching feels uncomfortable, and how purpose-led growth often starts with being brave enough to speak directly to the people you can help most.

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We also get into one of my favourite topics, Meta ads that don't suck. Ellen shares her experience moving from done-for-you Meta ads management to learning how to run her own campaigns, what surprised her most about Facebook advertising, and why ads are an amplifier rather than a magic wand.

We talk about lead generation, building trust through free challenges, understanding your customer journey, and why profitable Meta ads often start long before someone clicks "buy".

If you've ever wondered why Instagram ads aren't converting, how to stop wasting money on ads, or how to create a clear marketing strategy that helps more of the right people find you, you'll get plenty from this conversation.

Ellen also shares her thoughts on the myth of digital products, why high-ticket offers can sometimes be easier to sell than low-ticket products, and how data can dramatically improve your business decision-making.