4. Importance of attention in advertising [DVJ Insights]

Recently a couple of interesting articles around attention for advertising were broadly shared on LinkedIn. It started with a statement from Byron Sharp, that led to a reaction from Mark Ritson. The debate was whether attention was an important metric or not. In this Podcast Lucas Hulsebos, CEO of DVJ Insights, shares his view on the topic supported by the measurement of thousands of ads. He will talk about the way attention is ignored by most advertisers, and also the flaws in measuring attention. Attention is an important element for success in advertising, but there are many things to keep in mind.