Creative Conversations with Amy Williams

<p>Today we’re joined by<a href="https://www.linkedin.com/in/amy-williams-/" rel="ugc noopener noreferrer" target="_blank"> Amy Williams</a>, Founder and CEO of <a href="https://good-loop.com/" rel="ugc noopener noreferrer" target="_blank">Good-Loop</a>, the Good Engagement Platform that uses 'good' to unlock better performance from paid media campaigns. Join us to learn how Amy is driven by the challenge of making something good make sense, why she believes the optimal way to do more good is by working within the systems and leveraging the scale and reach of large companies &amp; why it’s important to understand how the person you’re selling to gets paid. Amy brought us Sheba’s <a href="https://www.youtube.com/watch?v=6Dca7H1xHV4" rel="ugc noopener noreferrer" target="_blank">Hope Reef</a> campaign to analyze live using our criteria. </p><p>Follow <a href="https://www.linkedin.com/in/amy-williams-/" rel="ugc noopener noreferrer" target="_blank">Amy</a> &amp; <a href="https://www.linkedin.com/company/good.loop/" rel="ugc noopener noreferrer" target="_blank">Good-Loop</a> on LinkedIn, and check out Good-Loop’s <a href="https://good-loop.com/" rel="ugc noopener noreferrer" target="_blank">website</a> to learn more.</p><p><br /></p><p><strong>RESOURCES + LINKS:</strong></p><ul><li><p>Nature Valley partnership with the National Parks Foundation: <a href="https://www.naturevalley.com/nationalparks" rel="ugc noopener noreferrer" target="_blank">https://www.naturevalley.com/nationalparks</a></p></li><li><p>Sheba "<a href="https://www.youtube.com/watch?v=6Dca7H1xHV4" target="_blank" rel="ugc noopener noreferrer">Hope Reef</a>" </p></li><li><p>Sheba Hope Grows Initiative: <a href="https://www.shebahopegrows.com/" rel="ugc noopener noreferrer" target="_blank">https://www.shebahopegrows.com/</a> </p></li></ul><p><br /></p><p><strong>We'd love to hear from you:</strong></p><ul><li><p>Who would you like to see us interview?</p></li><li><p>What campaign would you like us to audit?</p></li></ul><p><strong>Follow us on</strong><a href="https://www.instagram.com/missedopps4good/" rel="ugc noopener noreferrer" target="_blank">⁠<strong> ⁠Instagram⁠</strong>⁠</a><strong> +</strong><a href="https://www.linkedin.com/company/missed-opportunities/?viewAsMember=true" rel="ugc noopener noreferrer" target="_blank">⁠<strong> ⁠LinkedIn⁠</strong>⁠</a><strong>. Missed Opportunities for Good is powered by</strong><a href="https://www.loveofgood.com/" rel="ugc noopener noreferrer" target="_blank">⁠<strong> ⁠Love of Good⁠</strong>⁠</a><strong> +</strong><a href="https://www.alignedforimpact.co/" rel="ugc noopener noreferrer" target="_blank">⁠<strong> ⁠Aligned for Impact⁠</strong>⁠</a><strong>.</strong></p>