He Wrote the Longest Book Title in Nonprofit History about Planned Giving. The Advice Inside Is Even Better with Tony Martignetti

Planned giving does not have to be complicated OR expensive, and you don’t need an estate attorney to get started. What if your nonprofit already has planned giving prospects sitting inside your donor database, but you just haven’t asked them yet? Tony Martignetti worked with a historical society who mailed just 250 people about planned giving. SIX donors responded that they had already included the organization in their wills! We talk about how Tony built St. John’s University’s planned givi...