Category Kings

Send us Fan Mail Every so often on Monkey Business Radio, we like to step back and talk about one of the fundamental principles behind building a successful business. In this episode, Chris Collins and Dennis Siggins explore the idea of becoming a Category King—a business that focuses on one thing and becomes the company customers think of first when they need that service. Using examples ranging from 1-800-GOT-JUNK to Dunkin', McDonald's, and even Blockbuster, Chris and Dennis discuss why fo...