Why You’re Being Overlooked in Your Career—and How to Stand Out Instead

What if the opportunities you’re waiting for aren’t passing you by because you lack experience, but because the right people don’t know what you’re capable of?

In this powerful Moment, Zoe is joined by personal branding expert and entrepreneur Amelia Sordell to explore why women need to stop waiting to be picked and start making themselves visible.

Amelia explains that your personal brand isn’t simply what you post on social media. It’s the impression you create through your values, behaviour, knowledge, experience and the way you show up in the world. You don’t need to become an influencer or add another overwhelming task to your life—but you do need to take control of your own story.

They explore why so many talented women and mothers downplay their achievements, while people with far less experience confidently put themselves forward. Amelia also shares the “big red button” moments that changed her life, from leaving a secure job with two young children to closing the multimillion-pound agency she no longer wanted to run.

Her message is simple but powerful: confidence doesn’t arrive before you act. Confidence is built by finding the courage to take a risk, discovering that you can handle it and then doing it again.

💡 In this Moment, you’ll learn:

Why personal branding is about far more than posting on social media

How greater visibility can create career and business opportunities

Why women need to stop waiting for permission and choose themselves

How taking action before you feel ready builds genuine confidence

This Moment is for any mother who is questioning her value, considering a career change, building a business or waiting to feel confident enough to take her next step.

Watch every full episode on YouTube and subscribe.