54.⁠ ⁠Building a Running brand so she NEVER has to rely on an algorithm AGAIN

<p>Lucy Georgia joins me this week to chat running, content creation, and launching her own sunglasses brand, Sonny. We go back to how we first met, why she kept her social media private for years, her Ironman 70.3 and marathon majors, the real story behind building Sonny from scratch, and a Room 101 where she tells me exactly what she can&#39;t stand...</p><p><br></p><p>Lucy: <a href="" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/lucyge0rgia/?hl=en</a></p><p>Calum: <a href="https://www.instagram.com/calumgoddard/?hl=en" target="_blank" rel="ugc noopener noreferrer">⁠https://www.instagram.com/calumgoddard/?hl=en⁠</a></p><p>Watch on Spotify:</p><p><a href="https://open.spotify.com/show/3WGIXQz6Pa0V9WIa4gIxOV?si=e19d4acb7b964eeb" target="_blank" rel="ugc noopener noreferrer">⁠https://open.spotify.com/show/3WGIXQz6Pa0V9WIa4gIxOV?si=e19d4acb7b964eeb⁠</a></p><p>Follow on TikTok: <a href="https://www.tiktok.com/@motionalintelligencepod" target="_blank" rel="ugc noopener noreferrer">⁠https://www.tiktok.com/@motionalintelligencepod⁠</a> </p><p>Follow on Instagram: <a href="https://www.instagram.com/motionalintelligencepod" target="_blank" rel="ugc noopener noreferrer">⁠https://www.instagram.com/motionalintelligencepod⁠</a></p><p>Calum&#39;s Instagram: <a href="https://www.instagram.com/calumgoddard/" target="_blank" rel="ugc noopener noreferrer">⁠https://www.instagram.com/calumgoddard/⁠</a></p><p>Calum&#39;s TikTok: <a href="https://www.tiktok.com/@calumgoddard " target="_blank" rel="ugc noopener noreferrer">⁠https://www.tiktok.com/@calumgoddard ⁠</a></p><p>YouTube channel: <a href="https://www.youtube.com/@UC4g2mhwrlRBzXhAsyXVWz4A " target="_blank" rel="ugc noopener noreferrer">⁠https://www.youtube.com/@UC4g2mhwrlRBzXhAsyXVWz4A ⁠</a></p><p>Contact: motionalintelligencepod@gmail.com</p><p><br></p><p><br></p><p>Chapters below.</p><p><br></p><p>00:00 - Kicking things off</p><p>0:45 - Welcoming Lucy Georgia</p><p>1:30 - How they met on the Tour de France</p><p>3:37 - The truth about her surname</p><p>5:18 - Keeping life private before going public</p><p>8:02 - Her first ever social media post</p><p>11:20 - Classics degree and life after uni</p><p>12:40 - Becoming a runfluencer</p><p>15:00 - Women, sport, and confidence</p><p>16:56 - Imposter syndrome in running</p><p>19:51 - Her first race: Hackney Half</p><p>22:25 - Investing in Runna</p><p>24:32 - Turning content into a business</p><p>28:42 - Losing the joy and burning out</p><p>29:06 - Keeping her relationship offline</p><p>31:44 - Dealing with online hate</p><p>33:19 - Taking on an Ironman 70.3</p><p>37:14 - Why she&#39;ll never do a full Ironman</p><p>42:16 - The idea behind Sonny sunglasses</p><p>45:48 - Designing and manufacturing the glasses</p><p>49:46 - Branding and choosing the name</p><p>53:27 - Unboxing Sonny sunglasses</p><p>56:10 - What&#39;s next for the brand</p><p>1:00:58 - Creator led brands and the future</p><p>1:04:49 - Why YouTube is her anchor</p><p>1:07:57 - Her favourite YouTube channels</p><p>1:14:39 - Room 101: things Lucy hates</p><p>1:24:11 - Wrapping up and where to buy Sonny</p>