631: The Rules For Selling Without Desperation with Colin Boyd

<p><strong>Want to get coached by Laura? Book a Scale Session here: </strong><a href="https://tools.laurahiggins.com/scale" target="_blank" rel="noopener noreferrer">https://tools.laurahiggins.com/scale</a></p><p><br></p><p>Ever feel like the second you start &quot;selling,&quot; your voice changes and you turn into someone else? Colin Boyd - the guy behind One Presentation Away and mentor to thousands of coaches, creatives and course creators - breaks down why that happens and exactly how to fix it. This episode flips the whole idea of selling on its head - you&#39;re not the one begging for the sale, you&#39;re the buyer, and that one mindset shift changes everything.</p><p><br></p><ul><li>Why &quot;the pitch is only 10% of the sale&quot; and what you actually need to nail before you ever make an offer</li></ul><ul><li>The &quot;always be the buyer&quot; mindset that instantly kills desperate energy on sales calls</li><li>Why leaning into the pain (not the excitement) is the most uncomfortable but highest-converting move you can make</li><li>The scarcity vs urgency debate - and why limiting who you let in beats a countdown timer every time</li><li>What happens when you say no to $70k because the client isn&#39;t the right fit</li><li>Why &quot;choosing your clients&quot; instead of chasing them is the fastest way to build trust and confidence</li></ul>