My Business Playbook

← My Business Playbook29 jun · 41 min

625: How This Agency Owner 5x'd in One Year (Live Coaching Session)

625: How This Agency Owner 5x'd in One Year (Live Coaching Session)29 jun41 min

<p>Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you&#39;re getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one.</p><p><br></p><p><strong>What You&#39;ll Learn:</strong></p><ul><li>The referral timing shift that changed Kai&#39;s pipeline — why asking at the peak of delivery gets a completely different response than asking after</li><li>Inside a live niche coaching session using the Target-Transformation-Taste framework — and why flipping it upside down is where it gets interesting</li><li>The fake tech failure Kai engineered at his own company launch (on a 23-metre projection screen, in a room full of event planners, with no announcement)</li><li>Why event content being seasonal is actually the hidden reason to develop a second offer — and how the event itself could be the in road to recurring revenue</li><li>The 80/20 golden pass rule for creatives who need new and novel to stay alive — and why taste is the most underrated part of niching</li></ul><p></p>