How To Build A Brand Story Customers Trust with John Elbing

We are wired to love stories and they are a powerful marketing tool. In this episode, we talk with storytelling and branding expert John Elbing about why most marketing falls flat when it starts with the business instead of the buyer. We share a simple three-step framework that helps people recognize themselves, trust what they see, and picture the outcome before they commit. Click to listen! Send us Fan Mail Download the FREE "What Do You Do?" Formula Guide here. Support the show Show Notes ...