What to Hand to AI, and What to Never Let It Touch

A robot answered the phone when I called a local shop, and it instantly reminded me how fragile trust is in small business marketing. That very first “hello” is not a throwaway moment, it’s a brand promise. When we automate the front door of our business, we might save time, but we can also teach our best customers that they don’t matter enough to reach a real person. I walk through the question that matters more than “Should I use AI?” which is: am I handing the right work to AI? You’ll hea...