HubSpot Spent $100M on Creators — Here's Why (With Jonathan Hunt VP of HubSpot Media & Head of The Hustle)

Jonathan Hunt (VP of HubSpot Media) joins Matt and Kolby to talk about how HubSpot built a 50M-reach owned-media network, the four-part test they run on every acquisition (Hustle, Mindstream, Starter Story, Futurepedia), and why they killed every audio-only podcast on the network. Timestamps: 00:00 Intro 03:33 Why HubSpot Buys Media Companies 04:45 What HubSpot Media Actually Is (65 People, 3 Pillars) 07:15 The Editorial Thesis Behind Every Acquisition 12:26 The HubS...