Episode 62 - Silvia Coletto from Paid Ads School talks digital marketing

<p>99% of marketing issues and budget wasted have one simple solution: get better at understanding your customers. <br />Do any of these sound familiar? <br />😫 You struggle to differentiate your message from the competition<br /></p><p>😫 Your website makes it unnecessarily hard for people to buy from you<br /></p><p>😫 You hop on the latest tactic, trend or channel, but you’d struggle to explain why</p><p><br />😫 Your digital ads are burning money and not getting you the results you need <br />It all boils down to not knowing enough about your customer’s behaviour, motivations and purchase behaviour.<br />How many times has your business made decisions based on what they think customers want, rather than asking the customer themselves? <br />How many times customer complaints have been dismissed because your business would rather “keep doing what we’ve always done” instead of what’s best for the customer? <br />Every hole in your customer journey, every mismatch between what your business wants the customer journey to be and what the journey ACTUALLY is, is bleeding your ROI dry. <br />And what’s even worse, most businesses wouldn’t be able to pinpoint where those holes are, let alone know how to fix them. <br />After 9 years in marketing, 7 of which as a media buyer and Google Ads specialist, Silvia has worked with over 100+ businesses across most industries.<br />Low and behold, the vast majority struggled with the same issues. <br />None of them are rocket science, but after all, if common sense was so common, would Silvia even be in business right now? <br />Silvia can help you by applying my tried and tested framework to your business, identifying which fundamental buyer journey pillar need attention, and giving you a priority order and a direction to follow. <br />Here’s what Silvia can do for you:<br /> <br />🚀 Speak at your conference, company event, exhibition, panel or masterclass<br /></p><p>🚀 Consult on a 1-to-1 basis around your customer journey and digital advertising presence for businesses turning over at least £500,000/year <br /></p><p>🚀 Audit and train around all things Google Ads for accounts spending at least £5,000/month<br />Contact Silvia here: https://paidadsschool.com/</p>