891. I Used to Teach Three Drivers of Trust. Now I Think One Thing Divides Them All

Brian discusses a framework he has taught on this show and from the stage, and the part of it he now believes was incomplete.

There is a certain kind of operator almost every entrepreneur has encountered. They read the room better than anyone. Their plan holds up under pressure. They are not performing, and what you see is genuinely who they are. By every measure Brian used to teach, this person should have earned your complete trust. And they haven't, and you have probably never been able to explain why.

In this episode Brian walks through what that gap revealed, why the model he was using could not account for it, and what he has come to believe sits underneath the whole thing. He also draws a line between two ideas that sound identical and are not. The distinction may change who you think you can trust.

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