895. Your Blind Spot and the Johari Window

Brian discusses self-awareness, and why almost every business owner overrates their own. He opens with a recent experience and uses it to make a case that most entrepreneurs have never priced correctly: the gap between how you see yourself

and how your team actually experiences you is expensive, and it compounds.

Brian also discusses research showing that the vast majority of us believe we are self-aware while only a small fraction actually are, and walks through the Johari Window, a model built in 1955 that gives you a way to locate the things about yourself you genuinely cannot see. He then lays out how to shrink your blind spot, why the question you ask yourself matters more than the answer, and a single exercise to run this week that will surface the pattern you have been missing.

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