900. How to Argue Better: Steel Manning, Straw Manning, and the Difference That Costs You Information

Brian breaks down two terms that get thrown around loosely and are worth understanding precisely: the straw man and the steel man. One of them is a trap most leaders fall into daily without any bad intent, usually because they're moving fast and their brain compresses what someone said into something simpler and easier to argue with. The other is a discipline that traces back to game theorist Anatol Rapoport and was put in front of a business audience by philosopher Daniel Dennett, and Charlie Munger had his own version of it. Brian walks through both with the same workplace conversation, showing how the exact same sentence from a team member produces two completely different meetings depending on which approach the leader takes. Brian also discusses a second, entirely legitimate meaning of straw man that shows up in consulting and engineering, and why it beats asking your team an open-ended question.

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Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.