Fundraising Engines: How to Build Repeatable Campaigns That Compound Over Time - Christina Tzavaras Edwards, Splendid Consulting

<p>Christina Tzavaras Edwards has trained more than 10,000 nonprofit professionals across 20 countries, and she wants leaders to build fundraising systems that run like an engine instead of betting the budget on one annual event.</p><p>She is not anti-event. She is against high expense, high time, and high people power for diminishing returns. A fundraising engine carries momentum through the year, gives donors more than one moment to participate, and creates repeatable campaigns that compound over time.</p><p>In this episode:</p><ul><li><p>What makes a $10K+ sprint campaign different: a clear goal, a defined audience, and less than 30 days</p></li><li><p>How clients raised $20K in 20 days and $10K in 10 days with sprint campaigns</p></li><li><p>Why recurring-giving sprints moved one organization from 12 to 120 recurring donors</p></li><li><p>Why PayPal is not a donation tool, and how a poor donation experience can block recurring giving</p></li><li><p>How email, a 3-to-5-part welcome series, and personal texts can outperform a social media campaign</p></li></ul><p>You will leave with a practical first step for launching a sprint in the next 30 days, a way to choose a real goal, and a better case for reallocating time from reactionary fundraising. Forward momentum includes hearing no, falling, and getting back up.</p><p>Episode highlights: (0:00) Stop betting the budget on one event (1:12) Fundraising as an engine (4:48) What scattered fundraising has to stop (6:42) What to prioritize before the next campaign (8:33) The anatomy of a $10K+ sprint (12:06) Campaigns that earn repeat giving (15:36) Storytelling beyond the transaction (16:44) Building a digital giving engine (21:30) Scaling mistakes to avoid (24:01) The first 30 days of your first sprint (24:48) Forward momentum, even after no</p><p>Guest: Christina Tzavaras Edwards, Founder of Splendid Consulting, Splendid Consulting Sprint campaign class: <a href="https://splendidcourses.com/sprintclass"><u>https://splendidcourses.com/sprintclass</u></a></p><p>Full transcript and show notes: <a href="https://www.anedot.com/blog/nonprofit-pulse-fundraising-engines"><u>https://www.anedot.com/blog/nonprofit-pulse-fundraising-engines</u></a> </p><p>More episodes and the monthly newsletter: <a href="https://www.nonprofitpulse.com/"><u>https://www.nonprofitpulse.com/</u></a></p><p>If this was useful, follow Nonprofit Pulse wherever you listen.</p><p>Nonprofit Pulse is a podcast by Anedot that explores trends, insights, and resources that help nonprofits accomplish their mission. Hosted by Josh Breland.</p>