Why Your Cover, Blurb, and Hook Are All Just Guesses

Every month, traditional publishers lose more ground to indie authors. One reason it’s happening is that in trad publishing, a committee or the highest-paid person in the room makes the call on book covers, marketing copy, and even what they suppose readers might like. Both get it wrong far more often than they want to admit. Most indie authors aren't much better off. They just swap the highest-paid person’s opinion for their own, and trust their own gut on covers, titles, and blurbs. But sav...