Facts Don't Change Minds with Hamid Ganadhan

What if the reason people don't trust healthcare isn't the science- it's the communication? Rosa Hart sits down with Hamid Ghanadan, behavioral strategist, researcher, and author of Not Buying It, to explore why science and healthcare have a usability problem - and what communicators, clinicians, and companies can do about it.

From the neuroscience of decision-making to the Space Shuttle Challenger to vaccine hesitancy and children's mental health, Hamid and Rosa cover what it really takes to communicate in a way that moves people. Ethically, effectively, and humanly.

⏱ Episode Chapters

00:00 – Introduction & Guest Welcome

00:22 – Hamid's Background: From Bench to Behavioral Strategy

01:27 – Healthcare & Science Have a Usability Problem

02:26 – Market Research, Strategy & the Linus Group

03:00 – Patterns of Top Science Communicators

03:13 – The Role-Play Problem: Titles vs. Humans

04:09 – Priming: Why "I'm Just Looking" Is Never True

04:44 – Why Scientific Jargon Backfires at Conferences

05:22 – Emotions in Decision-Making: It's Biology, Not Strategy