How Trina Pitts built a scalable online business whilst juggling life as a busy mum/wife!

Trina Pits shares how workplace bullying and long-term burnout in nursing led her to step away, set boundaries, and reflect on what lit her up, ultimately inspiring her to build a coaching business supporting nurse wellbeing and growth.

She describes feeling angry at a system that wasn’t changing, navigating an identity crisis about leaving nursing, and discovering coaching as a path after following Liam’s pivot to business coaching for nurses.

Trina outlines early business milestones—building from zero with a quiz, email list, tech stack, and sales pages—plus growing Instagram to over 4,000 followers with a post reaching 500,000 views, improved content planning efficiency, and global nurse DMs.

She discusses reframing selling as service, reducing nursing hours before earning income to create space, and her biggest personal shift: trusting and backing herself, while urging others to start and seek support to avoid burnout.

00:00 Welcome and Setup

00:19 Trina’s Catalyst Story

02:42 Burnout and Healing

05:00 Anger at the System

07:00 Finding a New Path

09:19 Instagram Confidence Wins

14:44 Building the Business Engine

15:11 Selling Without the Ick