141. Cultura & Cash: First-Gen Family Pressure & Financial Power with Giovanna Gonzalez

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For many first generation women, money is deeply tied to family, culture, and expectation. Being the one who understands credit, earns more, or “makes it” can quietly turn into becoming the family safety net.

In this episode, I talk with Giovanna “Gigi” Gonzalez, author of Cultura & Cash, about the pressure of being a first generation daughter, the guilt that can come with setting financial boundaries, and how to build stability without losing connection to family or cultural identity. If you’re feeling torn between being a good daughter and becoming financially independent, this conversation will feel validating and empowering.

We’re giving away 3 copies of Cultura & Cash!

👉 To enter the giveaway: Be sure you’re following @oldmoneypodcast and @gigifirstgenmentor on Instagram. Tag a friend in the comments of this episode’s post. 3 people will be randomly selected!

About Giovanna “Gigi” Gonzalez:

Giovanna is a financial educator, speaker, influencer, and award-winning author focused on helping first generation professionals navigate money, career growth, and cultural expectations. She teaches at universities, ERGs, and organizations across the country and was named Best Personal Finance Influencer for Racial Equity by Bankrate in 2025. Her book Cultura & Cash was recognized by Forbes as a must-read money book for women’s financial growth, and her work has been featured in Nasdaq, Business Insider, The Wall Street Journal, and more.

Website: thefirstgenmentor.com

Instagram + TikTok: @gigithefirstgenmentor

Podcast: https://open.spotify.com/show/3b2O40WygEVdKT5EEMYCmw

Book: https://www.amazon.com/Cultura-Cash-Managing-Finances-Expectations-ebook/dp/B0CQ6H9FTY

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