Exploring the Evolution of Media Sales with James Walmsley from Immediate Media

In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.

James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.

He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media.

James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move.

00:00 Introduction

00:47 James’s Career Journey

04:11 Life at Immediate Media

05:56 Challenges and Innovations in Publishing

07:27 Focus on Video and Social Content

09:14 Subscriber Growth Strategies

12:40 Launch of Atria: A New Marketplace

20:31 The Future of Publishing and AI