How News UK is Using AI to Transform Advertising

In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK.

Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success.

Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry.

00:00 Introduction and Background of Charlie Celino

02:59 Role of Commercial Services Director at News UK

04:45 Challenges in the News Industry: AI and Trust

06:21 Advertiser Relationships and Brand Safety Concerns

13:02 Proactive Strategies in a Changing Landscape

16:09 Embracing AI: Opportunities and Internal Initiatives

22:24 Revolutionising Sales with Digital Tools

31:16 The Future of Media Consumption

34:37 Quickfire Insights on Sales and Authenticity