Artist Development in 2026: What Every Independent Artist Gets Wrong ft. Amber Grimes (LVRN) #274

Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make you known. Artist development is what makes you matter. In this episode, Amber breaks down what ar...