Greg LaVecchia - How Bloom Built the Playbook Every Founder Will Copy in 2026

<p><strong>Greg Lavecchia is giving you the Bloom Influencer Playbook</strong> — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → <a href="https://openresidency.com/greg-lavecchia-playbook?utm_source=spotify&utm_medium=description&utm_campaign=greg_lavecchia_playbook">https://openresidency.com/greg-lavecchia-playbook</a></p><p>In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school.</p><p>Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks.</p><p>We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy!</p><p><strong>📬 Get in Touch with Open Residency</strong><br>Instagram: <a href="https://www.instagram.com/openresidency/">https://www.instagram.com/openresidency/</a><br>Instagram: <a href="https://www.instagram.com/markbrazil/">https://www.instagram.com/markbrazil/</a><br>LinkedIn: <a href="https://www.linkedin.com/in/markmastrandrea/">https://www.linkedin.com/in/markmastrandrea/</a><br>Website: <a href="https://openresidency.com/">https://openresidency.com/</a><br>Email: info@openresidency.com</p><p><strong>🎯 Powered by</strong></p><p><strong>Wispr Flow</strong><br>Visit <a href="https://ref.wisprflow.ai/open-residency-jun26">https://ref.wisprflow.ai/open-residency-jun26</a> and use code <strong>OPENRESIDENCY</strong> for 1 month FREE of Wispr Flow Pro</p><p><strong>Chargeflow</strong><br>Get 60 days of free chargeback management with code <strong>OPENRESIDENCY</strong>:<br><a href="https://chargeflow.io/?utm_source=openresidency&utm_medium=podcast&utm_campaign=or_2026&utm_content=greg-lavecchia">https://chargeflow.io</a></p><p><strong>Ketone-IQ</strong><br>Visit <a href="https://ketone.com/openresidency">https://ketone.com/openresidency</a> for 30% OFF your subscription order PLUS receive a free gift with your second shipment</p><p><strong>⏱ Chapters</strong></p><p>00:00:00 Trailer<br>00:01:08 The Boiler Room Influencer Origin<br>00:02:48 Inside the 15 Billion View Machine<br>00:03:39 VPN Scouting and Algorithm Hacking<br>00:05:28 CPM Framework and No Attribution<br>00:06:25 Creative Freedom Over Brand Briefs<br>00:15:48 Every Problem Is a Product Problem<br>00:21:49 Events Reverse Engineered for Content<br>00:24:25 The Vegan Protein Loud Minority Lesson<br>00:29:57 TikTok vs. TikTok Shop as Two Separate Games<br>00:34:00 The $1.36M Restock Day<br>00:37:09 Validity Marketing and Building in Public<br>00:48:20 Winning Retail Buyers Without Calling Them<br>00:55:33 The Nutrabolt Partnership and Dr. Pepper Trucks<br>01:08:14 Saturated Markets and the White Space Within<br>01:21:50 Bootstrap to $180M and the Nine-Figure Offer<br>01:31:54 Personal Brand: You Are the Product<br>01:42:04 Hiring the Bloom Girl and Avoiding Corporate Resumes<br>01:53:23 The Christmas Cartel Story<br>02:08:23 Quickstrike Questions</p>