John Terzian - How He Built One of America's Most Exclusive Hospitality Empires

<p>In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing.</p><p>We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy!</p><p>📬 Get in Touch with Open Residency<br>Instagram: https://www.instagram.com/openresidency/<br>Instagram: https://www.instagram.com/markbrazil/<br>LinkedIn: https://www.linkedin.com/in/markmastrandrea/<br>Website: https://openresidency.com/<br>Email: info@openresidency.com</p><p>🎯 Powered by<br>Wispr Flow - <br>Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1 month FREE of Wispr Flow Pro<br>Momentous - <br>Go to https://livemomentous.com and use code OPENRESIDENCY for up to 35% OFF 1st Order<br>Ketone-IQ - <br>Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.</p><p>00:00:00 Trailer<br>00:01:15 Scarcity as the Core Strategy<br>00:05:00 The No Photos Policy Origin<br>00:07:07 Convincing the Wynn to Go No Photos<br>00:11:48 First 90 Days Opening a Venue<br>00:13:03 Chiaroscuro Lighting Philosophy<br>00:18:40 H. Wood Club Shutdown at 27<br>00:21:54 Word of Mouth vs. Paid Marketing<br>00:34:28 Nightclubs vs. Restaurants vs. Supper Clubs<br>00:45:34 The X Team and VIP Rolodex CRM<br>00:52:28 Bird Streets Club and the Members Model<br>01:03:55 Sports Hospitality, SoFi and the Cavs<br>01:12:39 H. Wood Media and the Magic Johnson Doc<br>01:16:32 888 Midas and Investing with Caleb Williams<br>01:20:05 Hakkasan Deal and the Diafa Partnership<br>01:28:54 New Venues Announced<br>01:29:25 Quickstrike Questions</p>