Michael Brandt - Rogan, Jon Jones & Diary of a CEO: The Playbook They All Believe In (Ketone IQ)

<p>Michael Brandt is giving you The Ketone-IQ Playbook → <a href="https://openresidency.com/michael-brandt-playbook?utm_source=youtube&utm_medium=description&utm_campaign=michael_brandt_playbook" target="_blank" rel="ugc noopener noreferrer">https://openresidency.com/michael-brandt-playbook?utm_source=youtube&amp;utm_medium=description&amp;utm_campaign=michael_brandt_playbook</a></p><p>In this episode, we sit down with Michael Brandt, co-founder and CEO of Ketone-IQ, to talk about how he&#39;s building the category around what he calls the fourth macronutrient: ketones. Michael ran a 2:35 marathon, studied engineering at Stanford, and spent years in the early biohacking scene before betting everything on a molecule most people had never heard of.</p><p>We talk about how Michael structures seven-figure influencer deals, why he leads with vibes over contracts, why whitelisting from a partner&#39;s handle beats brand accounts every time, and how a single shoot day gets cut into 16 pieces of mid- and late-funnel creative. This episode is packed with good stuff, so enjoy!</p><p>Ketone IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more: <a href="https://ketone.com/openresidency" target="_blank" rel="noopener noreferrer">https://ketone.com/openresidency</a></p><p><br></p><p><strong>TIMESTAMPS:</strong><br>00:00:00 Trailer<br>00:00:54 Why 50%+ of Budget Goes to Partnerships — Not Meta<br>00:01:36 What Is a Ketone? The Fifth-Grade Version<br>00:05:05 How Do You Pick A Partner? The Vibes-First Framework<br>00:16:55 Whitelisting - What Percent of Your Meta Ads Are Partner Ads?<br>00:29:02 The Secret Sauce Of The QR code<br>00:37:43 What Does A Successful Retail Pitch Actually Look Like?<br>00:44:21 What&#39;s The Biggest Thing You Learned In Retail?<br>00:48:31 When&#39;s The Right Time To Go From D2C To Retail?<br>00:55:06 What Does Product Development Look Like For Ketone IQ?<br>01:02:46 What Are The Biggest Mistakes Founders Make In Product Development?<br>01:06:41 How Do You Use Data And Metrics To Inform Your Products?<br>01:08:55 The Ketone-IQ Principles And How It Defines Their Company Culture<br>01:24:17 You&#39;ve Raised $13 Million, What Was The Most Important Lesson?<br>01:40:11 What&#39;s The Biggest Learning Lesson About Leadership At Scale?<br>01:50:22 You Run A Sub-6 Min Pace For A Marathon. How Has That Bled Into Your Business?<br>01:56:28 Quickstrike Questions</p><p><strong>🎯 POWERED BY</strong><br>beehiiv - Use code MARK30 for 30% off Link: <a href="https://beehiiv.link/209nk8" target="_blank" rel="ugc noopener noreferrer">https://beehiiv.link/209nk8</a></p><p><strong>📬 GET IN TOUCH WITH OPEN RESIDENCY</strong><br>Instagram: <a href="https://www.instagram.com/openresidency/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/openresidency/</a><br>Instagram: <a href="https://www.instagram.com/markbrazil/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/markbrazil/</a><br>LinkedIn: <a href="https://www.linkedin.com/in/markmastrandrea/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/markmastrandrea/</a><br>Website: <a href="https://openresidency.com/" target="_blank" rel="ugc noopener noreferrer">https://openresidency.com/</a><br>Email: <a href="mailto:info@openresidency.com" target="_blank" rel="ugc noopener noreferrer">info@openresidency.com</a></p>